MCU Stats: Examples of Qualitative and Quantitative Data

Examples of Quantitative Data:

  1. The MCU has grossed  $10,229,359,480 to date, worldwide.
  2. 3,310 crew members worked on The Avengers. (2016). Marvel Cinematic Universe Franchise Box Office History – The Numbers. [online] Available at:

Stephen Follows. (2014). How many people work on a Hollywood film?. [online] Available at:

Examples of Qualitative Data:

  1. Iron Man relaunched the career of Robert Downey Jr.
  2. Kevin Feige is fundamental to the future success of the MCU.

Graser (2014) cited in “The Marvel Studios Phenomenon: Inside a Transmedia Universe
By Martin Flanagan, Andrew Livingstone, Mike McKenny” (2016). How Kevin Feige Secretly Saved The MCU. [online] Available at: [Accessed 29 Sep. 2016].



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