Examples of Quantitative Data:
- The MCU has grossed $10,229,359,480 to date, worldwide.
- 3,310 crew members worked on The Avengers.
The-numbers.com. (2016). Marvel Cinematic Universe Franchise Box Office History – The Numbers. [online] Available at: http://www.the-numbers.com/movies/franchise/Marvel-Cinematic-Universe#tab=summary
Stephen Follows. (2014). How many people work on a Hollywood film?. [online] Available at: https://stephenfollows.com/how-many-people-work-on-a-hollywood-film/
Examples of Qualitative Data:
- Iron Man relaunched the career of Robert Downey Jr.
- Kevin Feige is fundamental to the future success of the MCU.
Graser (2014) cited in “The Marvel Studios Phenomenon: Inside a Transmedia Universe
By Martin Flanagan, Andrew Livingstone, Mike McKenny”
Moviepilot.com. (2016). How Kevin Feige Secretly Saved The MCU. [online] Available at: http://moviepilot.com/posts/3918663 [Accessed 29 Sep. 2016].